Where is the economic value in blogging? If you approach blogging from that standpoint you will want to maximise your earning potential.
At WordCamp Belfast I learnt how to research the most pressing online questions from which a solutions blog could be built. It makes sense to address current needs if you want to provide a quick fix blog.
Put your expertise online and target your marketing by capturing email addresses.
This is obviously a profitable strategy. So why continue to waffle if there is money to be made?
Send me your email addresses and I will attempt an answer that will keep you coming back for more tantalising titbits.